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Analysis of Major Barriers in Chinese Tape Industry
  • 1, technical barriers

    The general trend of the development of the adhesive tape industry is the development of products with multiple varieties, high performance, energy saving and environmental protection, and long service life. According to this trend, adhesive tape companies need to focus on the improvement from quantity to quality and the development of high-performance tape technology. Because formulations, technologies, processes, and patents are cumulative results for many years, it is difficult to form in the short term; new products need to be developed and introduced into the market, but also under the conditions of good technology accumulation, after a period of research and development and repeated Demonstration. Therefore, the industry has obstacles for new entrants in technology and research and development.

    2. Talent barriers

    As the market continues to improve the tape performance, service life and reliability requirements, the industry needs a large number of outstanding scientific research personnel to ensure the advanced level of corporate research and development, and ensure continuous innovation of products. At the same time, the industry also needs a large number of skilled workers, and some key technological positions require experienced skilled workers with strong sense of responsibility to be competent. The cultivation of these excellent skilled workers takes several years. Therefore, the industry has certain human resource barriers for new entrants.

    3, funding barriers

    The adhesive tape industry has a high degree of marketization and fierce competition. It is evolving into a capital-intensive technology-intensive industry with obvious economies of scale. Entering the tape production field requires a large amount of advanced production equipment, testing and testing equipment and instruments, and at the same time having a certain scale of production in order to maintain cost advantages. This poses some obstacles for those new entrants who do not have strong capital strength.

    4, market barriers

    The existing industry-dominant enterprises have a relatively high market share and have established a good cooperative relationship with customers. Some of these leading companies have established mature and fixed sales network channels and have long-term stable customer resources. This constitutes a certain market entry barrier for new entrants.

    5. Policy Barriers

    In recent years, the relevant national departments and the China Rubber Industry Association have issued a series of policies to support the corporateization and internationalization of the tape industry, with a view to changing the pattern of small-scale enterprises and scattered distribution, and implementing brand strategy, resulting in obvious policies in all aspects. The tilt of well-known and advantageous enterprises within the industry is very beneficial to these companies to continue to grow and maintain their leading position. This constitutes a policy-leaning barrier for new entrants.

    6, Qualifications

    Due to the high safety requirements of the automotive and coal mining industries for conveyor belts and V-belts, China has implemented a production license system for products such as flame-retardant conveyor belts and automotive V-belts. Enterprises must obtain a “National Industrial Product Production Permit” before they can produce. In addition, coal mine tape products also need to obtain the "mine product safety mark certificate." Therefore, the administrative access of the State Administration of Quality Supervision and the State Administration of Work Safety has become an important barrier to the entry of coal mine fire-retardant conveyor belts and automotive V-belt markets.


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